Alternative Energy Research Paper

Elective Energy Research Paper Free Online Research Papers The universes wellsprings of petroleum derivatives are evaporating quicker than the earth can reestablish them. Petroleum derivatives, similar to coal and oil take the earth a huge number of years to imitate so a successful interchange vitality source must be investigated. For a long time we have been coming up short on oil. This marvel is known as the Hubbert top hypothesis otherwise called top oil. Hydrogen is an extraordinary alternative to control a motor. To cause hydrogen we to can decay methane or utilizing electrolysis. There are two strategies: ignition, and energy component transformation. Atomic force is likewise an alternative to controlling a vehicle. As we as a whole realize we need to utilize uranium to create atomic force. Biofuel is a fuel that originates from biomass, living beings, similar to dairy animals excrement. This territory is dynamic, since it can change over biofuels and different energizes into power devices (Biofuels) Elective Energies The universes wellsprings of non-renewable energy sources are evaporating quicker than the earth can recharge them. Non-renewable energy sources, similar to coal and oil take the earth a great many years to recreate so a compelling exchange vitality source must be investigated. Non-renewable energy sources or raw petroleum has been around for quite a while and can be refined to frame various items. Such items incorporate gas, naptha, gas, lamp fuel, gas oil or diesel, and different things. This type of a vitality source is utilized in numerous things, for example, generators, power, autos, airplane, watercraft, and numerous different things. While this is a solid and flexible vitality source it despite everything is a superb vitality source. We are likewise coming up short on unrefined petroleum, a non-sustainable asset. For a long time we have been coming up short on oil. This wonder is known as the Hubbert top hypothesis otherwise called top oil. The pinnacle oil hypothesis expresses that each limited asset has a start, center, and a finish of creation. Creation of oil normally follows a chime shape bend when diagramed. At the point when oil creation arrives at the mid-purpose of its life it likewise arrives at the pinnacle oil creation. This hypothesis was created by the geologist for Shell oil, named M. Ruler Hubbert. During the 1960s Hubbert anticipated oil would top quite a while after that, putting top oil creation directly about at this point. Since oil is running out we need to begin contemplating elective fills that are accessible to us. The issue isn't whether these elective vitality sources exist or nor, they do. Should the administration store and give huge tax cuts to investigation into elective vitality sources. Elective fuel is some other technique for controlling a motor without utilizing oil. A portion of these elective fills and techniques for fueling a motor or the economy are: coal, hydrogen, atomic force, biofuels, Athabasca Oil Sands in Canada, Venezuelan Orinoco tar sands, green other options, and Thermal Depolymerization. These are only not many of different strategies. Most of these elective energizes are organized to be modest, non-dirtying, and unbounded wellsprings of vitality. (Hubbert Peak Theory) Coal is a petroleum derivative uncovered from the Earth by profound mining. Coal is a critical source that produces power around the world. In the United States coal produce over a large portion of the power devoured by the country. Coal can be created into oil by gasification and liquefaction (Coal). This procedure is called manufactured oil from coal (Life After the Oil Crash). This is a decent procedure since it doesn't taint the earth. Be that as it may, coal isn't as incredible as it appears. Coal creation will top around 2 decades. In the event that request stays solidified at the present pace of utilization, the coal stores will without a doubt last around 250 yearspopulation development alone creates the lifetime to some 90-120 yearsthe utilization of coal for change to different powers decreases the lifetime of coal to not exactly a human life expectancy (Life After the Oil Crash). Hydrogen is an extraordinary choice to control a motor. To cause hydrogen we to can decay methane or utilizing electrolysis. There are two techniques: burning, and energy component transformation. In ignition, hydrogen is singed like in conventional fuel vehicles. The ignition vehicles consume hydrogen legitimately, and produce water fume, which is non-dirtying. In energy component change, hydrogen is transformed into power through energy component, which controls the motor (Hydrogen vehicle). Energy unit change is profoundly productive. Be that as it may, there are issues with this strategy. The issue with burning is that hydrogen fuel is utilized quickly. The primary issue power module change has is that hydrogen has a low thickness. Implying that the sum that can be put away is constrained (Hydrogen vehicle). The subsequent issue is the costly expense of making a solid energy unit that would give electric force in a hydrogen vehicle. Power module plans require the utilization of platinum, and platinum will turn out to be scant soon (Life After the Oil Crash). The third issue is that hydrogen is a vitality transporter, implying that it doesn't create vitality. It must be delivered by non-renewable energy sources (Hydrogen vehicle). The electrolysis procedure expends more vitality than it produces. Atomic force is additionally a choice to driving a vehicle. As we as a whole realize we need to utilize uranium to deliver atomic force. At the rate we are expending gas, there are 50 years left of minimal effort uranium (Life After the Oil Crash). There are reactors that make wasteful atomic fuel, which prompts atomic waste. Nonetheless, there are progressively effective reactors that decrease the measure of atomic waste. On the off chance that we utilize these kinds of reactors we are as yet going to have 10,000 to 5 billion years of uranium for use in these force plants (Nuclear Power). Be that as it may, atomic force is less helpful than what they state. It is hazardous to place an atomic reactor in your trunk (Life After the Oil Crash). It is additionally an issue since we don't have the opportunity or the cash to fabricate 10,000 force plants to deliver the vitality we get from non-renewable energy sources (Life After the Oil Crash). It will take $3-5 billion for each plant, without including the expense to fix old reactors, and changing over atomic vitality proper for vehicles, vessels, and planes. It takes 10 years to fabricate one of these atomic force plants (Nuclear Power). Biofuel is a fuel that originates from biomass, living beings, similar to dairy animals fertilizer. This zone is dynamic, since it can change over biofuels and different fills into power devices (Biofuels). Bioenergy creates 15% of the universes vitality use. Biomass can likewise be utilized for the creation of power and warming. There are strong biomasses that can be made into fuel, similar to: wood, straw, creature waste, husks or shells from yields, and bagasse (Alternative Fuel). There are likewise fluid biomasses that can be utilized as fuel: bioalcohols, similar to ethanol, methanol, and butanol; organic created oils like, straight vegetable oil, squander vegetable oil, and biodiesel; oil and gases can be delivers by methane, and warm depolymerization. Vaporous biomasses can deliver fuel, as: bio-methane, wood gas, hydrogen, and carbon monoxide (Biofuels). Be that as it may, biofuels has gotten less effective than oil. It devours more vitality than it produces. It takes 11 sections of land to develop enough corn to fuel one automobilefor 10,000 miles, or about a years drivingthe sum to take care of seven individuals for a similar timeframe Life After the Oil Crash). To supplant a little piece of our oil gracefully we would need to transform the vast majority of Africa into a goliath biofuel ranch. Its an extraordinary thought, and we can create it further, yet it wont be sufficient to the rate we devour oil (Biofuels). The Athabasca Oil Sands are enormous stores of tar sands that are found northwestern of Canada and Venezuela Orinoco. It is said that Athabasca contains 66% of complete worldwide oil stores (Alternative Fuel). It contains 1.6 trillion barrels of oil. With the innovation we have today just 311 billion barrels could be extricated (Athabasca Oil Sands). At that point why not get the vast majority of our oil gracefully from the Athabasca Oil sands? As per the Department of Energy it will just lower oil costs under fifty pennies. It will likewise take 10 years to come on the web. It will top at 875,000 barrels for every day, except not until 2025. By then we would require 35 million barrels for each day, while the world needs 120 million barrels for every day (Life After the Oil Crash). Green choices like, sunlight based, wind, wave, and geothermal force are fine approaches to control the country, even better the world. Geothermal vitality originates from radioactive rot from the center of the Earth. Which warms the Earth back to front, and the sun warms the surface. There are three different ways to create geothermal vitality: geothermal power, geothermal warming through profound Earth pipes, and geothermal warming through a warmth siphon (Geothermal Power). The most sustainable power source is sun powered vitality, vitality coming legitimately from daylight. Sun oriented force can be made by: producing power utilizing sun powered cells, creating power utilizing warm force plants, producing power utilizing sun powered towers, heat structures, heat structures through warmth siphons, and warmth staples through sun based broilers (Solar Energy). At the point when the sun warms up the earth unevenly, it makes winds. Wind can run wind turbines fit for delivering power. A few territories don't have winning breeze power so its best to put them seaward or at high elevations, the breeze is increasingly constant. Waterpower can be saddled and utilized (Wind Energy). Like water is a thousand times heavier than air, even a moderate stream of water can create a lot of vitality. There are numerous types of waterpower: hydroelectric vitality, flowing force, flowing stream power, wave power, sea warm vitality transformation, and profound lake water-cooling (Water Power). In any case, green option is certainly not a smart thought. The green options have constrained limit, contrasted with petroleum derivatives. Californias 13,000 breeze turbines create as much power like a solitary 555-megawatt gaseous petrol terminated force vegetation (After the Oil Crash). To supplant a penetrating stage that siphons 12,000 barrels of oil for every day we

The Broken Record

The Broken Record Hate to sound extremely repetitive, yet when I saw this statement, I jumped back up on that temporary fad I call constancy. 80% of progress is demonstrating up.†Ã¢ -Woody Allen Individuals are terribly sweet in commending me about my business keen and capacity to advance. Off camera my significant other shakes his head at my salary. (You have the right to be paid more than you get for the time you contribute.) Writers earnings are diminishing a result of the colossal number of journalists in the blend, the absurd expense of digital books which floods the market with free understanding material, and the SEO essayists around the globe despite everything ready to work for a penny a word. In any case, I can't envision not appearing at work every day. I love perusing, composing, making, and hobnobbing with individuals who feel the equivalent. So day by day I rise and hit the console. My obligations include: 1) Researching material for FundsforWriters 2) Setting up appearances 3) Prepping material for on the web and in-person appearances 4) Tending online networking and email 5) Writing on a novel 6) Seeking strategies for advancement 7) Freelancing as the open doors emerge 8) Making notes about future books/articles To me they are totally blended. One feeds the other, and honestly I love getting up and altering my perspective regarding what Ill do that day. However, the primary concern is I appear each day. I compose each day. During Thanksgiving, one of my children asked, What have you done of late with your composition, since I know youve achieved something new. You generally do. Every so often, in any case, I think its everything to no end. Particularly when I see others succeeding more thanâ me, or I hear only negative on a given day; or more regrettable, theres this enormous bereft of no reaction by any stretch of the imagination. Be that as it may, at that point a day sunrises delightfully when I understand my work made it into another magazine, a book was picked for an occasion/survey/highlight, my site landed me an open appearance. Every so often I get no surveys for my books, at that point different days I get ten. This activity is a yo-yo of the most noteworthy request. Nonetheless, we never welcome those terrific days in the event that we arent appearing for ALL days. Composing is a round of steadiness, and keeping in mind that a few days it feels like you are going no place, in fact, you are wearing out the opposition. The day will come when you understand each one of those difficult long periods of nothing were accumulating and turning out to be long periods of value.

Biofeedback and Stress Relief

Biofeedback and Stress Relief September 24, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living Frances Twitty/Getty Images Biofeedback is a way to measure the body’s physiological responses in real-time, and a tool to learn to control them. Biofeedback generally relies on machines that measure heart rate, muscle tension or even brain waves, and usually requires a therapist or other health professional to operate the machine, explain what the readings mean, and work with clients to incorporate the information into lifestyle changes. However, there are some exceptions to this, which we’ll discuss later on in this article. How Does Biofeedback Work? Most often, biofeedback helps people control their stress response, by realizing when it’s underway and employing relaxation techniques like deep breathing, visualizations, and meditation to calm their physiological arousal. Many of the benefits of biofeedback simply come from the increased relaxation in your body and the lack of a chronically triggered fight-or-flight response. Because chronic stress can be a trigger for many negative health symptoms, this can offer a significant and palpable improvement in the way people feel and how their bodies function. By helping you learn how your body is currently functioning, biofeedback can help you to know what to change. Also, by showing you in ‘real-time’ which relaxation techniques are working and which aren’t, you’re able to more easily grasp effective ways to relax your body’s physiology and incorporate healthier habits into your lifestyle. What Does It Treat? Because biofeedback can with stress-related conditions by helping to reverse the stress response (and help you keep from letting it be triggered in the first place!), it can be useful with a variety of conditions. Biofeedback has been popularly used for anxiety, tension headaches, pain, IBS, general stress, and several other conditions. How to Get Started With Biofeedback There are some ways in which you’re probably already using a very simple form of biofeedback: Physical Awareness: Some physical responses can be easily sensed without equipment, of course. When your body becomes tense, that’s a natural message that you’re stressed. Shallow breathing can be another. Becoming aware of your body’s stress signals can arguably be a sort of natural form of ‘biofeedback’.Household Tools: Scales, thermometers, and even mirrors can tell you about some of your body’s functioning by pointing out excess weight, fevers, and visible signs of stress like acne. Both of these methods tell you about your physiology and help you to know that healthy changes are required, but are only the tip of the iceberg. Traditional biofeedback usually involves much more sophisticated measurements that can change more rapidly and are more difficult for the layperson to detect on their own. Usually, standard biofeedback necessitates the use of a biofeedback technicianâ€"a therapist or health professionalâ€"but recently, home biofeedback equipment has become readily available to consumers. Wild Divine is a pioneer in this field, and has created a home biofeedback system that hooks up to your home computer, takes measurements from three fingers, and tells you in real-time how your physiology is responding to the meditation and stress management techniques it teaches you with the help of health gurus like Deepak Chopra, Dr. Dean Ornish, and Dr. Andrew Weil. Ive used their system and personally think its great. As mentioned, there are also many biofeedback practitioners out there who can help you understand how your physiology is responding to stress, and help you to perfect strategies to calm your body and your mind, and stay healthier in the process. One of the best ways to find a good practitioner is to ask your doctor for a referral.

Example of a Process Analysis Essay

In this short essay, the writer explains the process of crabbing—that is, the steps involved in catching river crabs. Read (and enjoy) this student composition, and then respond to the discussion questions at the end. How to Catch River Crabs by Mary Zeigler As a lifelong crabber (that is, one who catches crabs, not a chronic complainer), I can tell you that anyone who has patience and a great love for the river is qualified to join the ranks of crabbers. However, if you want your first crabbing experience to be a successful one, you must come prepared. First, you need a boat—but not just any boat. I recommend a 15-foot-long fiberglass boat complete with a 25-horsepower motor, extra gas in a steel can, two 13-foot-long wooden oars, two steel anchors, and enough cushions for the entire party. You will also need scoops, crab lines, a sturdy crate, and bait. Each crab line, made from heavy-duty string, is attached to a weight, and the bait—a slimy, smelly, and utterly grotesque chicken neck—is tied around each weight. Now, once the tide is low, you are ready to begin crabbing. Drop your lines overboard, but not before you have tied them securely to the boat rail. Because crabs are sensitive to sudden movements, the lines must be lifted slowly until the chicken necks are visible just below the surface of the water. If you spy a crab nibbling the bait, snatch him up with a quick sweep of your scoop. The crab will be furious, snapping its claws and bubbling at the mouth. Drop the crab into the wooden crate before it has a chance to get revenge. You should leave the crabs brooding in the crate as you make your way home. Back in your kitchen, youll boil the crabs in a large pot until they turn a healthy shade of orange. Just remember to keep the crab pot covered. Finally, spread newspapers over the kitchen table, deposit the boiled crabs on the newspaper and enjoy the most delicious meal of your life. Questions for Discussion Define each of the following words as they are used in this essay: chronic, grotesque, brooding.In the introductory paragraph, has the writer clearly identified the skill to be taught and provided enough background information for readers to know when, where, and why this skill may be practiced?Has the writer provided the necessary precautions to take in appropriate places?Is the list of needed materials (in paragraph two) clear and complete?Have the steps in paragraph three been arranged in the exact order in which they are to be carried out?Has the writer explained each step clearly and used appropriate transitional expressions to guide readers smoothly from one step to the next?Is the concluding paragraph effective? Explain why or why not. Does the conclusion make it clear how readers will know if theyve carried out the procedures correctly?Offer an overall evaluation of the essay, pointing out what you think are its strengths and weaknesses.

`` Man s Search For Meaning `` By Viktor Frankl - 1297 Words

In this book called â€Å"Man’s search for meaning†, Viktor Frankl says in his book that there are a possible of three sources for what is the basis for the meaning of life. These three key points are generalized for what is being done in every human life, and what is seen as for every human being as a fulfillment of their lives. These key points are also what I try to think of myself in how I could differ from what he points out in what goes on in every human life. Thus, as I tried, most of what I do in my life is deriving off of the key points. Why is that? Am I like some pre-programmed person that searches for something in life like everyone with a common goal to achieve better than what they have going them right now? These key points do make anyone question them in what they’re doing in life is something that would truly fulfill their lives. There are some factors that do derivate from his points, but the only thing I can think of is being detained in solita ry confinement. Sure that involve doing something bad at first, but what if you were detained all your life? I can say that these points that do make for a meaningful life, but is it all necessarily true? His first point exclaims that to find meaning in life is to do work or to be doing something significant. I can definitely see how this really plays a part in someone’s life, for everyone is doing something in his or her lives. Most people have dreams to one day have a job in doing what they love to do. Examples ofShow MoreRelatedMan s Search For Meaning By Viktor E. Frankl1102 Words   |  5 Pages​Viktor E. Frankl’s novel Man’s Search for Meaning is a novel founded on the personal journey of Viktor and how he discovered his meaning in life. In the course of his discovery of the meaning of life he decides to hopefully help those in pain and sufferings find their meaning as well. The book entails tragedy and extreme misfortune in Auschwitz concentration camp as a captive; yet through this pain and suffering is where Viktor Frankl originated his will to persevere and psychological techniquesRead MoreMan s Search For Meaning, Viktor E. Frankl1392 Words   |  6 PagesIn Man’s Search for Meaning, Viktor E. Frankl tells the honest story of his own experiences as an inmate in a concentration camp during World War II. In his book, Frankl answers the question â€Å"How was everyday life in a concentration camp reflected in the mind of the average prisoner?† (Frankl, 2006, p. 3) He describes the physical, emotional, and psychological torment that he endured as well as the effect that the camp had on those around him. He breaks down the psychological experience as a prisonerRead MoreMan s Search For Meaning By Viktor E Frankl1166 Words   |  5 PagesMan’s Search for Meaning by Viktor E Frankl Man as little more than a machine subject to his environment is a popular picture painted by many psychologists of today. Viktor E Frankl sets out to contend against that idea in his book Man’s Search for Meaning. He contends that life is not a quest for pleasure or power, but for meaning. Frankl was a prisoner in the Auschwitz and Dachau concentration camps during the holocaust. During this time, many of his family members, including his parents and hisRead MoreViktor Frankl s Man s Search For Meaning1939 Words   |  8 Pages104: Viktor Frankl’s Man’s Search for Meaning Viktor Frankl had a chance to escape the wrath of World War II, but he didn’t! Instead, he chose to stay behind so that he could be close to his parents. That choice, ultimately led him to extreme experiences within several Nazi concentration camps, including the infamous Auschwitz. Watching those around him suffer the same fate, the same hardships and the same pain, he noticed that they all reacted differently. Those who had found a meaning or willRead MoreSynthesis Essay : Viktor E. Frankl1640 Words   |  7 PagesSynthesis Essay Viktor E. Frankl didn’t grow up living a easy life. During World War II he spent 3 years in various concentration camps, including Theresienstadt, Auschwitz, and Dachau. Viktor has a life story to tell. Concentration Camps were a place where large numbers of people, especially political prisoners or members of persecuted minorities, are deliberately imprisoned in a relatively small area with inadequate facilities, sometimes to provide forced labor or to await mass execution. Frankl may haveRead MoreViktor Frankl And The Holocaust1517 Words   |  7 PagesViktor Frankl, renowned psychiatrist and Holocaust survivor, often quoted Nietzsche saying, â€Å"He who has a ‘why’ to live for can bear almost any ‘how’†. Viktor Frankl, known for his development of logotherapy, a form of therapy that teaches individuals to live a life of meaning, put this saying to use when he experienced unspeakable atrocities during the holocaust. Given his medical and ps ychological history, Frankl was able to withstand Nazi concentration camps and not give into the hopelessnessRead MoreVictor Frankl s Man s Search For Meaning2174 Words   |  9 PagesIntroduction Viktor Frankl’s Man’s Search for Meaning is a very popular script and has great renown in the world of psychology. It has been said that the book should be a mandatory reading for all up and coming psychology students and professors alike. The book supplies valuable insight into logotherapy as well as Freud’s theory of psychoanalysis and is inspirational to all those who read it. It has been said that the riveting tale will â€Å"make a difference in your life†. The book and Frankl’s ideasRead MoreReflection On Mans Search For Meaning1367 Words   |  6 PagesA Reflection of Viktor Frankl’s Man s Search for Meaning. In this paper I will be analysing/ reflecting on Viktor Frankl’s Man s Search for Meaning. In my reflection I will compare the main philosophical message of frankl s experience and try to compare its meaning to my very own life experience. In order to do this I must give you some personal background while growing up I was born with some challenging complications due to a lack of oxygen at birth I was diagnosed with ataxic cerebralRead MoreLiterature Based Essay: Dreams and Reality821 Words   |  3 Pageshow themes drive characters and how characters drive plots. What one character in the literature (Topic 1) (Madame Loisel) deems unacceptable and even degrading is in truth a rich blessing to be cherished juxtaposed with what another character (Viktor Frankl) finds to be truly degrading and wholly unacceptable as well but is far, far more degrading and pathetic than what Madame Loisel experiences as she pines for more. The character in The Necklace, middle class Madame Loisel,  ¦suffered intensely ¦Read MoreThe Pain Of The Form-, Beloved, And Man s Search For Meaning Essay1622 Words   |  7 PagesSuffering —regardless of the form— has the ability to mentally and physically destroy an individual. One cannot measure the amount of pain an individual has sustained, but each person’s meaning of life can be easily observed. Despite death being the ending result of life, one can either dwell on this ending result or live in the here and now—making the best of every situation for a happier outcome. When asked by a doctor to describe the pain on a scale from one to ten, one individual may consider

Ice-Fili Free Essays

Ice-Fili â€Å"A storied market leader facing competitive pressures† To: Senior Management, Ice-Fili February 12, 2012 Current Situation Ice-Fili was able to maintain its leading position in the Russian ice cream industry during volatile times. However, it now faces even tougher challenges that threaten its future prospects: reduction in ice-cream consumption, emergence of cost-efficient regional players, and the lack of a quality distribution system. After analyzing the situation, we recommend a strategy that aims to grow sales through the earning of market share, and improving the distribution network. We will write a custom essay sample on Ice-Fili or any similar topic only for you Order Now Porter’s Five Forces’ Model Industry Rivalry Industry rivalry is high. The ice-cream industry is fragmented; 300 producers compete in the market. Ice-Fili is an industry leader with 5% market share. Regional producers threaten Ice-Fili with their significant cost advantage and flexible production system. In addition, foreign companies such as Baskin-Robbins and Nestle are expanding through relatively untouched segments such as cafes and restaurants. Threat of Entry Threat of entry is high. Numerous frozen imports companies have emerged as regional ice-cream producers with their cold-storage and production capabilities in pursuance of relatively high profitability in the ice cream industry. Economies of scale are not required for those small regional players. In addition, new entrants can enjoy significant cost advantages over Ice-Fili through more cost efficient equipment. Threat of Substitute Products or Services Threat of substitute is high. Ice-cream is not perceived as a family product that people can enjoy at home as a dessert. Impulsive purchasing consists of a large portion of ice cream sales in Russia, mainly through kiosks or street stalls. In 2000, ice cream consumption declined 3. 5 % from the previous year; in contrast, its substitutes such as beer, soft drink and confectionery products experienced strong market demand growth indicating a change in consumer behaviour on the back of strong advertising. Bargaining Power of Buyers Bargaining power of buyers is high. Since Ice-Fili contracted with dozens of small distribution companies, no single firm has a significant bargaining power. However, there is a potential downside risk due to the absence of exclusive contracts. For example, Service Fili, an independent affiliate, can carry its competitors’ products without restriction. No binding provision exists to enforce Service Fili to carry Ice-Fili’s products. A potential risk arises when competition becomes severe. Ice-Fili could lose distribution volumes if competitors offer more favourable deals to its distributors. Lastly, when thinking about the end consumer as a consumer of ice-cream, we see low switching costs. Bargaining Power of Suppliers Bargaining power of suppliers is low. For each of its major ingredients, Ice-Fili has 3~ 4 different suppliers and it is not hard to find new one. Thus, switching costs are low. Internal Environment Ice-Fili highly value employees, as shown by its financial director quoting Stalin’s â€Å"Human resource capital decides everything†. Ice-Fili understands its struggle in establishing itself in the open-market economy, so it actively seeks young and talented managers to help revive the company. Strategy Key Success Factors Ice-Fili employs somewhat of a focus strategy as a few products make up a significant portion of revenues. However, they do have a very large product offering even though some products make up a very small portion of revenue. Thefore, Ice-Fili does not fully employ a focus strategy. Most of Ice-Fili’s ice cream products are priced at 6 rubles per portion, making it more expensive than products of regional producers and Nestle and at the same time a lot less than premium products which could be as much as 15 rubles per portion. Ice-Fili’s commitment to only using high-quality natural ingredients and eliminating the use of any artificial preservatives or colorants makes it clear its strategy is not low cost. Ice-Fili also does not directly compete with premium brands such as Baskin-Robbins and Haagen-Dazs which have twice the price and compete intensively in restaurants and cafes. To succeed in this strategy, Ice-Fili needs to do two things. First, it needs to broadcast its commitment to follow the legacy of the traditional Russian ice cream makers and inspire consumers to cherish and value traditional Russian ice cream making method, thus creating stronger brand equity. Second, Ice-Fili needs to restructure its current distribution system. Nestle already has its products twice as available as Ice-Fili. Summation of Key Problems ) Competition: Baskin Robbins and Haagen-Dazs have already become incumbents in the premium ice cream space. Regional players have a big cost advantage so a price war or a move into a low cost strategy would be difficult. 2) Distribution: Ice-Fili’s products have fairly limited availability. Distribution was also highlighted as a factor for the failure of other players in the Russian ice-cream market Reccomendation Possible Strategies The main goal of our recommendation is to stop the decline of Ice-Fili’s return on equity which has fallen from 27. 3% in 1996 to 14. 4% in 2001 (Figure 1, Appendix). We will look to do this through a combination of sales growth and margin expansion. We outline several possible options, and choose one which looks to be the most optimal: 1) Focus on a low cost approach to grow sales 2) Focus on restaurants and cafe’s to improve margins 3) Focus on a few key products and improved distribution system to grow sales Analysis of alternatives and final recommendation 1) Ice-Fili currently still has 25% of their products produced with old machinery which results in higher costs in relation to regional players who have recently emerged and structured their operations around more efficient machinery. Ice-Fili could firstly invest in their equipment to modernize the rest of their machinery and improve the cost structure of their whole operation. They would then need to lower their pricing from the current 6 rubles closer to 1. 5 rubles to improve volumes. This could potentially be a lucrative strategy. However, the main problem we see with this is the possible reduction in margins that could emanate from this (although it could be made up through increased volumes and lowering of costs). Also, since almost 80% of sales come through Gastronoms and Kiosks with limited space, sacrificing price for volume may not be optimal. ) If Ice-Fili focus or even just expand into restaurants and cafes, they could potentially improve margins due to the higher price points seen in this space. Ice-fili is a market leader with the number one market share in the industry as a whole, and they have also been around for much longer than both regional players and foreign competitors. This bodes well for their ability to still sell significant volumes at higher prices. The downside to this strategy that we foresee is the fact that Ice-Fili is not the incumbent in this high end space with foreign competitors like Baskin-Robbins already fairly established. Secondly, we see that Baskin-Robbins’ factory utilization for 2001 was very low at 7%-12%. Although this may not be representative of the high end industry as a whole, it is still a concerning sign. 3) Our final alternative, and the one we recommend is the focus on a few key products, and the improvement of Ice-Fili’s distribution chain. Ice-Fili’s Lakomka was one of the three most recognized brands of ice-cream in Russia, but Ice-Fili was not able to trademark it. However, the industry has not historically spent much on advertising, and Ice-Fili is still a market share leader. This means there is still time to brand Lakomka as Ice-Fili’s product, just like how people think about Coke when thinking about Cola drinks or â€Å"Googling† something when thinking about doing an internet search. By focusing on a few key products, Ice-Fili can capitalize on their storied tradition, and take advantage of the limited space in their main distribution channel (kiosks). Along with this strategy to grow sales through taking of market share, we also recommend growing sales through improving availability. There are heavy capital requirements for building a strong distribution channel alone, but a joint venture with Baskin Robbins would be an efficient way to achieve this since these companies compete in different parts of the market, and a partnership with an international company will make foreign debt and equity investors more open to financing Ice-Fili. Appendix Figure 1. Financial Calculation (in thousands of U. S. dollars) Figure 2. Ice-Fili’s Current Market Position Price Price Brand Equity Brand Equity How to cite Ice-Fili, Papers

Mission and Vision Statements free essay sample

It often reflects the values and beliefs of top managers in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. A good mission statement inspires employees and provides a focus and direction for setting lower level objectives. It should guide employees in making decisions and establish what the organization does. Mission statements are crucial for organizations to prosper and grow. While studies suggest that they have a positive impact on profitability and can increase shareholder equity, they also support that almost 40 percent of employees do not know or understand their companys mission. Not only large corporations benefit from creating mission statements but small businesses as Photo by: sellingpix http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 1 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM well. We will write a custom essay sample on Mission and Vision Statements or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Entrepreneurial businesses are driven by vision and high aspirations. Developing a mission statement will help the small business realize their vision. Its primary purpose is to guide the entrepreneur and assist in refining the planning process. By developing a strategic plan that incorporates the mission statement, entrepreneurs are more likely to be successful and stay focused on what is important. The mission statement encourages managers and small business owners alike to consider the nature and scope of the business. Business Week attributes 30 percent higher return on several key financial measure for companies with well-crafted mission statements. COMMON ELEMENTS While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. Most statements include descriptions of the organizations target market, the geographic domain, their concern for survival, growth and profitability, the company philosophy, and the organizations desired public image. For example: Our mission is to become the favorite family dining restaurant in every neighborhood in which we operate. This will be accomplished by serving a variety of delicious tasting and generously portioned foods at moderate prices. Our restaurants will be clean, fun, and casual. Our guests will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service. This mission statement describes the target market, which are families and the geographic domain of neighborhoods. It clearly states how it expects to be profitable by offering excellent customer service by friendly, knowledgeable people. When defining the mission statement it is important to take into account external influences such as the competition, labor conditions, economic conditions, and possible government regulation. It is important to remember however, that mission statements that try to be everything to everybody end up being nothing to anybody. http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 2 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM Companies should have mission statements that clearly define expected shareholder returns and they should regularly measure performance in terms of those expected returns. If the major reason for a businesss existence is to make a profit then it stands to reason that expectations of profit should be included in the organizations mission. This means that management should reach a consensus about which aspects of the companys profit performance should be measured. These might include margin growth, product quality, market share changes, competitive cost position, and capital structure efficiency. A mission statement sets the boundaries for how resources should be allocated and what strategic and operational goals should be set. The mission statement should acknowledge the companys strengths and then inform employees where to direct their efforts in order to take advantage of those strengths. Before writing a mission statement organizations should take a look at how they are different from the competition, whether it is in technology, image and name brand, or employees. It can often be thought of as a recipe for success because it not only defines the organizations accomplishments but it also provides employees with directions to help them develop plans and look for opportunities for improvement. The organization defines what is acceptable behavior through the mission statement. Values and beliefs are the core of a strong mission statement. For example: Quality and values will secure our success. We will live by our values, have fun, and take pride in what we do. Our values are to maintain a work environment where people enjoy coming to work, to serve our guests and exceed their expectations, and to be profitable and result oriented. This mission statement is simple and straightforward. It does not, however, specify the products or target market. The mission statement also provides meaning to the organization by stating not only what goals the company wants to achieve but also why it wants to achieve these goals. It is not effective unless it is challenging and forces workers to establish goals and means to measure the achievement of those goals. A mission statement should inspire employees and get them involved in the organization. It has been called the glue that holds the organization together through shared values and standards of behavior. A mission statement should be relevant to the history, culture, and values of the company. Many statements refer to the social responsibility of the organization. For example, a company can show their concern for the community in the following: http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 3 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM To be involved as good corporate citizens wherever we are around the world. We will treat customers and distributors with honesty, courtesy, and respect. We will respect and preserve the environment. Through all of this we will prove to be the worldwide leader in industry trade. One important issue in organizations today is the concern with diversity. While it is not a traditional point included in mission statements, more and more companies are including it because of the globalization of the economy and the increased diversity of the workforce. Before writing a mission statement, leaders in the organization must have an idea of what is in store for the future. This vision is the foundation for the mission statement. The vision provides a strategic direction, which is the springboard for the mission and its related goals. A vision statement differs from a mission statement. Vision statements are a view of what an organization is striving to become. For example: To bring back to neighborhoods all over America the importance of family unity. We will view ourselves as a family so these attributes will be carried over into our service. They guide an organization into the future while mission statements are a reflection of the present. Because vision statements are a glimpse into the future, they are often not realized for several years. Organizations go through many changes and can face times of confusion and uncertainty. Changes are not always expected or easy, so a well thought out vision statement will help everyone stay focused and meet the organizations goals. Some examples of well-known companies mission statements: Wal-Mart: To give ordinary folk the chance to buy the same thing as rich people. 3M: To solve unsolved problems innovatively. Walt Disney: To make people happy. Historically, these may have seemed arrogant. But consider the outcome of the following mission statements from each companys early days: Ford Motor Company: Ford will democratize the automobile. Sony: Become the company most know for changing the world-wide poor-quality image of Japanese products. Wal-Mart: Become a $125 billion company by the year 2000. http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 4 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM WRITING A MISSION STATEMENT When creating a mission statement there are a few simple guidelines that can be followed. It is important to remember the basics so the mission statement stays simple and straight to the point. Some researchers agree that it should be kept to between 30 and 60 words, while others believe it does not necessarily have to be that brief. Some organizations have mission statements that are only one sentence, while others are a paragraph. An example of a mission statement that is limited to one sentence is Our business is selling houses and our mission is total customer satisfaction. At a minimum, each mission statement should answer the following three questions: (1) What are the opportunities or needs the organization addresses? (2) What does the organization do to address those needs? and (3) What principles and values guide the organization? In other words, defining the organizations purpose, business and values. Avoiding jargon and buzzwords will keep the mission statement clear and easy to understand. It should be universal and simple to comprehend for all employees in the organization. It should be unique and identify the organization. A mission statement is often what sets one company apart from the competition. It should outline the organizations competitive advantages and differentiate it from everyone else. Specific products/services offered as well as markets or customers should be included. Also a general business definition, behavioral standards, and desired competitive position can be added to a strong mission statement. EMPLOYEE INVOLVEMENT It is often helpful to allow company-wide input when creating a mission statement. This bottom up approach results in greater commitment to the organization and a better understanding of the organization. Employees from throughout the organization can help identify the core values of the company. In order to encourage employee participation, many companies have created competitions inviting employees to submit suggestions. Cash prizes are sometimes provided as an incentive for creative and inspirational statements. Some companies find it useful to invite customers to assist in writing a mission statement because they can provide an honest perspective. Another option is to review mission statements from other companies. This can help provide ideas as the writing process begins. It is important to keep in mind that there will be a draft process involved in creating the mission statement. Employees can often provide invaluable insight on how to improve on each draft. In the end, the mission statement should reflect the personality of the organization. Thus, each company should be creative and unique in developing its own statement. Creating a mission http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 5 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PMÂ  committee that consists of members of management, frontline employees, and customers is another way to begin writing a mission statement. The major benefit of this strategy is the inclusion of all areas of the organization to ensure that everyone is represented. Another benefit is that employees will be more willing to work toward accomplishing the mission if they know they had a voice in i ts creation. A top down approach can be effective in smaller organizations or even sole proprietorships. There is less time involved in creating a mission statement when it comes from the top. Also, many times frontline employees and lower level managers lack the insight necessary to see the big picture. They may not be able to conceptualize the entire organization and therefore miss important aspects of the business. Participation may not always be a good option for small businesses. In small businesses that are started by entrepreneurs the mission statement is generally a vision of an individual and therefore may not be negotiable. When the mission statement comes from upper management, employees are more assured of the organizations commitment to the statement. A word of caution should be noted when deciding whether to adopt a top down approach or a bottom up approach. If the mission statement is to be created with a wide variety of input from both employees and customers then it will take longer than a top down approach. There must be a sharing of views and ideas with compromises made. A consensus should be developed without the problems associated with groupthink. There is always the possibility that too much compromise will distort the mission statement and the end result is something different from the original intent. The top down approach is not always effective because it rarely consults employees when making important decisions. Therefore, although it is the fastest route to take it isnt always the most effective. While the mission statement should be able to change with the times it is also understood to have a certain degree of permanence. As new businesses begin to grow and hire more employees the mission statement should provide a strong sense of stability and a clear definition of the culture. A mission statement is worthless unless it has the support of the employees in the organization. It will only be successful if each employee commits to its success and internalizes it. Once the statement is completed it is extremely important that the organization not put it on the shelf to collect dust. It should be shared with the entire company. The introduction of the mission statement should come directly from top management in order to set the example. Organizations should be creative in making employees aware of the mission statement. Placing it strategically in locations where employees gather will increase awareness and remind them of the goals of the http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 6 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM organization. Videos outlining the details of the new mission statement are often useful; however, it is critical that employees have the opportunity to discuss the statement with members of management. Setting up meetings with members of management and frontline employees can often help uncover areas where the company does not meet the standards set by the mission statement. Communicating the mission statement to customers will make them feel valued and important. It can be sent to customers in a mass mailing or posted on signs in areas those customers frequent. It sets forth the goals of the organization so customers know what to expect when doing business with the company. SWOT ANALYSIS SWOT is an acronym for strengths, weaknesses, opportunities, and threats. SWOT analysis is a strategic planning tool that helps an organization match its internal strengths and weaknesses with external opportunities and threats. SWOT analysis is important and useful in creating and executing the organizations mission statement. Often the best strategies for accomplishing the organizations mission are revealed through the SWOT analysis. The best strategies are those that take advantage of strengths and opportunities, offset threats, and improve weaknesses. Organizations should first begin by reviewing internal strengths and weaknesses. When analyzing an organizations strengths it is important to identify distinctive competencies or strengths possessed by only a few competing firms. These distinctive competencies often become the competitive advantages that are included in the mission statement. Distinctive competencies can be found in financial resources, quality products and services, proprietary technology, or cost advantages. Organizational weaknesses are skills and capabilities that prevent an organization from implementing strategies that achieve its mission. They can be problems with facilities, lack of a clear strategic direction, internal operating problems, too narrow a product line, weak market image, or the inability to finance changes. The next step is to identify external opportunities and threats. Organizational opportunities are circumstances in an organizations environment that if capitalized on will result in above normal increases in economic performance. Examples of opportunities are related to the possibility of adding a new product line, increasing market growth, or diversifying into related products. Threats are viewed as circumstances that give rise to normal or below normal economic performance. They can be found in the ease of entry of competitors, increased sales of substituted products, demographic changes, slowed market growth, or increased competition. EVALUATION http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-State ments. html Page 7 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM Evaluation of the mission statement is necessary to ensure the organization is meeting its goals. If needed, new goals may have to be created in order to accommodate changes in the organization. It may be time to reevaluate what the organization is doing or where it is headed. This is a good time to think about entering into new areas or to begin doing things differently by rewriting part or all of the mission and vision statements. In evaluating an organizations performance, management must look at several different aspects of the organization. First, managers need to determine if the organizations plans are clearly linked to its mission statement and related goals. Plans should be developed for both the short run and long run. Secondly, assigning jobs that are directly related to the achievement of organizational goals will help ensure they are attained. The goals should be communicated clearly so employees understand what tasks need to be carried out and what the rewards will be. Finally, when evaluating individual performance, the information gathered should be recent and compared to established standards. Mission statements are often difficult to evaluate because they are written in a somewhat abstract form. They are, many times, not directly measurable and vaguely worded. Figure 1 presents an example of how mission statements can be measured from the top of the organization to the bottom. Strategic goals are directly tied to the organizations mission statement and apply to the organization as a whole. Tactical goals are departmental goals that support the strategic goals. Finally, operational goals are written at the individual level. Each one of these makes it possible to measure the organizations mission statements. An organizations likelihood of accomplishing its mission is increased as it creates strong and measurable goals at each level. It is not necessary that the mission statement be measured in quantifiable terms. It may also be measured qualitatively. For example, We will answer all of our customers questions and if we dont know the answer, we will find out. While this is not a quantitative statement it can be measured by monitoring customer service calls and setting operational goals for employees that revolve around follow up and thoroughness. Mission and vision statements give organizations a focus and a strategy for the future. According to Bart and Tabone, they have become the cornerstones of organizations. They contribute to organizations success and can lead to increases in productivity and performance. They do not have to be reserved for the entire organization—each department or division can benefit from developing a mission statement, as long as they are not in contradiction to the companys overall mission. Preferably, an individual departments mission links it to the fulfillment of the overall http://www. referenceforbusiness. com/management/Mar-No/Mission-and-Vision-Statements. html Page 8 of 12 Mission and Vision Statements strategy, organization, examples, advantages, definition, company, disadvantages, business 5/19/13 2:42 PM company mission. Mission statements for functional Figure 1 departments provide the same benefits as they do for the entire organization. In conclusion, mission statements provide a sense of direction and purpose. In times of change and growth they can be an anchor and a guide in decision making. The benefits far outweigh the disadvantages and challenges when looking at the potential for increases in profitability and returns. Defining an organization by what it produces and who it satisfies are major steps towards creating a sound and stable mission statement. Setting a company apart from the competition is probably one of the biggest advantages. SEE ALSO: Strategic Planning Failure ; Strategic Planning Tools ; Strategy Formulation ; Strategy Implementation ; SWOT Analysis Amy McMillan Revised by Deborah Hausler FURTHER READING: Bart, C. K. , and J. C. Tabone.